Creative PARTNERS

Le Stabil. Celebrating the red dirt pitches where we fell in love with the game. ChallengeA football club’s identity is shaped by more than its colours, its players or its results. It is also rooted in the places where generations of supporters first fell in love with the game. For FC Annecy, we wanted to…

Kilometre 42. Designing a retail experience at Salomon Champs Elysées flagship. ChallengeTo launch the Salomon x L’Art de l’automobile collaboration, we needed to create a meaningful connection bringing together two  different worlds: running and automotive culture.The Salomon flagship being located at 42 avenue des Champs-Élysées, we wanted to turn the store into an experience that…

Why test a trail shoe for 5km when you can run 200km in it? ChallengeBringing trail running to the cityThe Speedgoat is one of HOKA’s most iconic trail shoes. But how do you introduce a new generation to runners in cities who might be curious about trail running, but haven’t yet made the jump?We needed…

A place to help trail running athletes unlock their full potential GoalCreate a dedicated base for the ASICS Trail Team in the Chamonix Valley, giving athletes the right environment to train, recover, connect and perform at their best.As ASICS’ first training base in the Alps, the Basecamp was designed to strengthen the brand’s long-term investment…

Chelsea Football Club unlocks a Premier League and Barclay’s Women’s Super League first with the official launch on Strava, the app for active people. Primrose field of actionStrategic ConsultingBringing together the different stakeholders and supporting all parties to turn the opportunity into a concrete partnership.Strava WorkshopEducating internal teams on Strava as a platform, its evolving…

The HOKA Refuge de La Flégère and the HOKA Viewpoint ChallengeUTMB brings together a unique mix of communities: runners, hikers, supporters, media and creators, all experiencing Chamonix and the mountain in different ways.For HOKA, the challenge was to create a presence that felt useful and relevant to each of them, while standing apart from the…

You’re more ready than you might think ChallengeHow could ASICS reassure, encourage and inspire first-time marathoners at the exact moment they need it most, just minutes before taking on 42.195 km for the first time? InsightFor 28,000 runners, the Paris Marathon 2026 would mark a first. Minutes before the start, excitement and pride would sit…

Powered by adidas Hyperboost ChallengeCreate a brand experience to launch the adidas Hyperboost, not a shoe built to chase PBs, but to unlock something deeper: the pure joy of running. InsightEvery day runners don’t chase PBs or medals, they chase a feeling. The Runner’s High is the ultimate reward of running. Creative answerThe Hyper Night:…