You’re more ready than you might think
Challenge
How could ASICS reassure, encourage and inspire first-time marathoners at the exact moment they need it most, just minutes before taking on 42.195 km for the first time?
Insight
For 28,000 runners, the Paris Marathon 2026 would mark a first. Minutes before the start, excitement and pride would sit alongside doubt, nerves and fear.
Creative answer
We created a short-form video built around one simple but powerful message: you’re more ready than you might think. Projected across the giant screens at the Paris Marathon start line, the film spoke directly to first-time runners in the final minutes before the race, acknowledging their doubts, celebrating how far they had already come, and giving them one last boost of confidence before the start. To make the message feel authentic and relatable, we brought in voices runners could connect with, including Ophélie Meunier, Quentin Malriq and Dorian Louvet. A few words of encouragement from the brand, at the moment they mattered most.
Creative PARTNERS 