Creative PARTNERS

Brand & Creative Strategy

We dig to understand audiences, communities and their behaviours.
We identify consumer, cultural and market insights.
We define brand positioning, territories and strategic platforms.
We build strategies that connect brand ambitions with audience needs.
We identify the right opportunities, channels and moments for brands to engage.
We turn strategy into clear creative directions and actionable plans.
We develop ideas and platforms designed to create value for both brands and their communities.

We’ve done it for brands such as adidas, HOKA, BUFF, FC Annecy, ASICS… and we can’t wait to do it again to help you shape the future.

Content Production

From photoshoots to advertising campaigns, we develop and produce creative content that brings brands to life and creates meaningful connections with their audiences.

– Brand Campaigns : Volvic x Act for Sport, ASICS, FC Annecy
– Social Content capture : adidas, Veja, Centre Commercial Outdoor, ASICS, HOKA
– Community Content : BUFF, HOKA
– Sports Documentaries : more to come soon
In-house photography:
– Photoshoot : FC Annecy, BUFF, Act for Sport, Veja
– Sporting Events : Ligue2BKT, ASICS SaintéLyon

Communities

We know communities because we’re part of them.
We build, engage and grow communities around shared passions. By working closely with the people who shape them, we help brands create meaningful relationships that go beyond one-off activations.
We collaborate daily with running and outdoor communities, developing experiences and activations for brands including HOKA, adidas, ASICS and BUFF.

We also have a strong expertise in Strava, helping brands turn the platform into a genuine community and engagement channel.
For Chelsea FC, we helped develop the strategy and launch the first Premier League and Women’s Super League football club presence on Strava. For FC Annecy, we launched the first Strava Club in France for a professional football club. And for BUFF, we relaunched and manage their Strava Club, connecting the brand with running communities across Europe.

Experiences

We craft experiences to put a smile on people’s faces.
From intimate community moments to large-scale brand activations, we design experiences that bring brands, products and people together.
We start from the audience, understanding what they need, what they enjoy and what would make them want to be part of something. Then we create the right environment, format and details to make the experience meaningful, memorable and true to the brand.
From product launches and retail experiences to community events, races, pop-ups and brand platforms, we bring together strategy, creativity, production and a deep understanding of sports and outdoor culture to turn ideas into experiences people want to be part of.

Sponsoring

Connecting brands with the right partners, rights holders and opportunities.
We help brands navigate the complex sports ecosystem and identify the partnerships that can genuinely support their ambitions (from leagues, clubs and events to athletes and communities).

For ASICS, we supported the brand in securing and launching its naming partnership with the Paris Marathon.
For FC Annecy and adidas Terrex, we identified an opportunity to bring the two worlds together and created and launched the first-ever football jersey for the adidas Terrex label.