Our Story
Founded in October 2024, PRIMR❃SE Creative is an independent Creative & Marketing agency helping brands connect with their audiences in meaningful ways. Primrose was born from a shared vision of what a modern agency could be and how it could bring a service to brands in sports & entertainment industries.
Our foundations are deeply rooted in sport, outdoor culture and the communities that surround them. We grew up in the outdoors, and continue to draw inspiration from the places, people and passions that shape life here. At the same time, our experience across global brands, agencies, cities and creative industries keeps us connected to the cultures, trends and movements shaping what comes next.
We believe creativity lives outside and we do our best to use it in a way that brings a service for both brands and the people.
The agency
Primrose brings together a core team of creatives and makers with a deep understanding of sport, outdoor and culture, supported by a trusted network of creative talents, specialists and production partners. We bring the right people and expertise around the table to make each project stronger.
Our Mission
Put a smile on that face.
Creativity has the power to change how people feel.
We use it to create positive emotions, meaningful experiences and genuine connections between brands and the people they want to reach.
Our Raison d’être
Turn every day into a Saturday.
Great ideas don’t come from sitting at a desk 24/7.
They come from getting outside. Having conversations. Playing sport. Exploring. Being curious. Getting involved in communities. Paying attention to what’s happening around us. We want to build an agency that makes everyday life more exciting, for the people we reach, the brands we work with, the people we work alongside, and ourselves.
Our Vision
Primrose saved my a**.
Building a working model that will impact our lives, our clients and target audiences in a positive way.
Founders
Jeremie Roturier
Prior to Primrose, he spend the last 8 years looking after Marketing at Apple Europe for Beats by Dr. Dre. Before that, he build his career at Nike and AKQA.
On top of that, he followed his passion for running and football to create renown communities : Jolie Foulee and Football Campagne. Each project pushing a very unique point of view to the sports.
He also started developing his sensibility through photography, in order to create projects that helped him to express a creative vision, combining images and words. He now gets published on a regular basis in magazines & books, and displays his work at exhibitions.
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Hadrien Col
After a first experience at ESPN, he helped launching beIN SPORT in France, at the well-known advertising agency TBWA/Paris.
Then he became an expert in Sports Business, working at SportFive from 2014 to 2020, using sport as a communication platform for more than 15 different non endemic brands.
Always curious, he got very interested in new ways to consume media and decided to join the first agency in Europe 100% dedicated to esport & gaming, as the Sales & Account Director. In 2022, he took his independence to tackle any challenge in Sports, Esports, Advertising and Event as a freelancer.
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In 2024, they joined forces to start PRIMR❃SE Creative, with the ambition to use their creativity to help brands impact their target communities in a meaningful way.
