Bringing trail running and football together to launch FC Annecy x adidas Terrex new kit. Strategy, campaign concept & production.

A campaign captured and design For Volvic and Act For Sport, drawing a parallel between the power of nature and the strength of young ruby players.

Le Bistrot HOKA brand experience. Concept, production, activation.

Brand experience at UTMB turning a café into a space of calm in the storm:
photo exhibition, conferences, creative workshops, athletes warm-up.

A lookbook shot in real trail running conditions.

Through this campaign, we united a club and its community around a shared symbol of heritage and identity.

A history of the latest campaigns produced for FC Annecy.

Consumer research, strategy, concept, brand activation & production.

A tour of Europe to connect with running communities. Strategy, Strava social media management, content creation and retail partners integration.

An unexpected experience in the wild to launch the new Nike Wildhorse 10.

Consumer research, strategy and creative recommendation for the brand to connect with new audiences.

Sold out editions of “Nouvelles Goleries” for Citynove’s mall the Nouvelles Galeries.

Bridging the gap between national brands and amateur clubs.

Talented vs Untalented campaign: conception, creative direction, content production, event organisation.