Our Story
Hadrien Col and Jeremie Roturier grew up together in the french Alps, switching every year football boots to hiking shoes to ski boots. At 20 years old, after two years studying together, they left their mountains to broaden their mind and explore new horizons in Paris, Marseille and London.
Even though they followed their own path working for some of the biggest brands and agencies across sports & entertainment industries, they both learned that creativity and framework can live together in a meaningful way.
They’re now back in Annecy with the goal to make an impact to their communities, partnering up with brands that inspired them for years and that want to set the tone for the future.
Jeremie Roturier
Spend the last 8 years looking after Marketing at Apple Europe for Beats by Dr. Dre. Before that, he build his career at Nike and AKQA.
On top of that, he followed his passion for running and football to create renown communities : Jolie Foulee and Football Campagne. Each project pushing a very unique point of view to the sports: the Untalented Runners and the Football that you don’t see on TV.
He also started developing his sensibility through photography, in order to create projects that helped him to express a creative vision, combining images and words. He now gets published on a regular basis in magazines & books, and displays his work at exhibitions.
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Hadrien Col
After a first experience at ESPN, he helped launching beIN SPORT in France, at the well-known advertising agency TBWA/Paris.
Then he became an expert in Sports Business, working at SportFive from 2014 to 2020, using sport as a communication platform for more than 15 different non endemic brands.
Always curious, he got very interested in new ways to consume media and decided to join the first agency in Europe 100% dedicated to esport & gaming, as the Sales & Account Director. In 2022, he took his independence to tackle any challenge in Sports, Esports, Advertising and Event as a freelancer.
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In 2024, they joined forces to start PRIMR❃SE Creative, with the ambition to use their creativity to help brands impact their target communities in a meaningful way.
Working with us
We want to turn every day into a Saturday.
We like to see challenges as opportunities.
We’re independent, agile, and committed.
Brief us on any topic, we’ll always find a way to deliver in our best capabilities, bringing the right experts around the table.
As we spend years partnering up with talented people, we’ve build a network of creative talents with specific skills that would benefit to a project. Because we flex, but in the end, we’re just the sum of everybody’s expertises.
To make the Dream Team complete and keep up the pace, we would love for someone from your organisation to integrate our squad, as a proper team member of the project.
Together, let’s put a smile on those faces.
Creative PARTNERS 