Category: Work
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Hoka x Jolie Foulée: Paris Half
Talented vs Untalented Campaign Overview At PRIMR✿SE, we thrive alongside sports communities, and few are as vibrant and unpredictable as Jolie Foulée. For Paris Half-marathon, we teamed up with HOKA to launch the Cielo X1 2.0 in a way that captured everything Jolie Foulée represents: energy, fun, and a little bit of chaos. Challenge HOKA…
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Act For Sport
Bridging the gap between national brands and amateur clubs The challenge: a disconnect between brands and grassroots Sports In the world of sports, national brands aspire to make a meaningful impact at the grassroots level. However, time constraints, logistical challenges, and resource allocation often create a gap between their ambitions and the reality on the…
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Buff® new territories
Exploring the cities Consumer research, strategy and creative recommendation for the brand to connect with new audiences.
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Veja Outdoor Exploration
An adventure off the beaten track A journey Up There to capture the essence of outdoor adventure alongside some of the most inspiring advocates in the space, for one the most eco-responsible footwear brands. A great opportunity to reflect on what we stand for: creativity, exploration, and storytelling in their rawest forms.
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FC Annecy Kit launches
2024/26 – Home, Away, Third Home kit 2025/26 – Une histoire de familleCreative idea, production & execution Home kit 2024/25 – Plateau des Glières 80th anniversary of the LiberationCreative idea, production & execution Away kit 2024/25 – Lifestyle studio shootConception, production & photoshoot Third kit 2024/25- A new anthem for FC AnnecyCreative concept, production &…
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FC Annecy Third Kit
A new anthem [and a new kit] for FC Annecy Starting pointWhen FC Annecy showed us the new third kit, they knew the Pays de Savoie flag would be the key feature, but they didn’t know what story to tell around it. ObjectiveTo design a campaign that not only launches FC Annecy’s new third kit…
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FC Annecy Away Kit
In the studio for more of a stylised take on a football shirt
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Jolie Foulée Untrailented UTMB 2024
A full week of brand activations and trail running Starting pointUTMB is a week of “rendez-vous” :> The organizer set up the same week every year, starting with MCC & TDS races on Monday and ending with the biggest race on the last weekend of august.> The brands – sponsors or not – organize the same…
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Son of a Pitch
A Primrose FC photo series InsightThe most beautiful side of football isn’t the one we see on TV. ChallengeForget about sold out modern stadiums, forget about crazily talented players, just come for a ride to the origins of the game, how can we showcase the raw beauty of football around the world? Creative solutionSon of…
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