Category: Work
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Asics : La zone de confort
Sous titre GoalThe aim was to launch the new ASICS Trabuco 14 during the ASICS SaintéLyon, an iconic and extremely demanding night race known for its cold temperatures, unpredictable weather, and long hours spent running through darkness. The shoe was designed to deliver maximum comfort in all conditions, and the challenge was to express this…
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Le Bistrot HOKA
10KM HOKA Paris Centre GoalCreate a memorable brand experience for 10KM Paris Centre runners and cultural influencers. Imagine and design a space where people could gather, connect, and enjoy the unique energy of a major running event in the heart of Paris. ChallengeHow do you build a hub that attracts athletes, media, ambassadors, and fans…
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Buff® Run Club Van Tour
Connecting the brand to running communities across Europe ChallengeBUFF® needed to reinforce the brand’s presence in urban environments by connecting with running communities in major European cities and creating energy around the launch of a new product range. Approach and Creative ResponseThe project began with an in depth education phase to help BUFF® understand the…
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ASICS – Trail Running is a Beautiful Struggle
Brand activation at UTMB GoalCreate a brand experience truly different that sticks to the brand’s DNA during UTMB, the craziest week of the year in Chamonix. ChallengeHow to exist as a brand without adding more noise to UTMB madness?How to create a brand experience that is meaningful, and resonates with the real needs of participants…
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Centre Commercial Outdoor
Lookbook in real conditions GoalFor the launch of Centre Commercial Outdoor, the aim was to produce a lookbook photographed in real-life conditions during the TransAubrac trail race. The goal was not only to present the new collection but also to highlight how the products perform in an authentic outdoor environment, used by athletes engaged in…
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Indie Party
Sous titre GoalTo organize one of the most anticipated “off” events during the Annecy International Animation Film Festival week, designed for seven independent animation studios based in Paris, London, and Copenhagen. The goal was to create a friendly, informal gathering where professionals from the industry could meet, exchange ideas, and strengthen their connections outside the…
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Alltricks x Nike – Wild Wild Test
A product launch turned into an experience in the wild GoalHelp Alltricks and Nike connect with local running communities by creating a meaningful trail-shoe testing experience. The goal is to bring runners onto the terrain where performance truly matters, allowing them to discover the shoe’s capabilities through real elevation, technical paths, and the unique natural…
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Volvic x Act for Sport – Aux Sources du Rugby
Launch campaign to announce the partnership ChallengeHighlight the connection between the spirit of sport and a strong attachment to local roots, for a leading national brand. In the world of sports, major brands aim to strengthen their impact within local communities. However, limited time, operational constraints, and the need to spread resources often create a…
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FC Annecy x adidas Terrex Annecy Ça Court
Trail Running and Football coming together for a kit launch InsightIn Annecy, everyone runs. Along the lake, on the trails, in the Sports Park.As the most athletic city in France, Annecy lives at the pace of running and so does its football club.With an average of 117.8 kilometers covered per match, FC Annecy is the…
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Jolie Foulée
Driving running culture Paris Half 2025: Talented vs Untalented CampaignLaunching the latest HOKA performance product: Cielo X1 2.0 engaging urban running communities Starting pointAt PRIMR✿SE, we thrive alongside sports communities, and few are as vibrant and unpredictable as Jolie Foulée. For Paris Half-marathon, we teamed up with HOKA to launch the Cielo X1 2.0 in…
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