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Jolie Foulée x Buff collab
Green stands for Chartreuse InsightFor trail runners, neckwear isn’t a style attribute, it’s just a commodity. ChallengeBuff brand became famous thanks to the creation of neckwear category for outdoor sports. Over the years, the brand struggled to appeal to younger consumers as their products were just seen as a commodity. They’ve identified partnerships and headwear…
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FC Annecy Home Kit
Football kit launch Starting pointWe should never not be aware of our History.August 19th 2024 marks the 80th anniversary of World War II battles in Plateau des Glières and the Liberation of Haute-Savoie by the « Maquisards ». Founded in 1927, FC Annecy has a rich history and a responsibility to connect with its territory. Challenges1. How…
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Nouvelles Goleries
Comedy Club InsightComedy Clubs are buzzing all over France but Annecy is struggling to attract young and mainstream humorists despite a blatant demand.Les Nouvelles Galeries are a mall opened in 2022 and still struggle to attract young consumers, as the historical target are Galeries Lafayette clients (50+) ChallengeFinding a public arena in center Annecy to…
