Creative PARTNERS

A Primrose FC photo series InsightThe most beautiful side of football isn’t the one we see on TV. ChallengeForget about sold out modern stadiums, forget about crazily talented players, just come for a ride to the origins of the game, how can we showcase the raw beauty of football around the world? Creative solutionSon of…

Social Content Capture for Weirdo InsightAt the end of the day, football belongs to the fans. However, nowadays, it’s more and more complicated for fans to watch football, as they have to juggle with various subscriptions. DAZN is changing that, with a new subscription model for Ligue 1 without any engagement. Your football. Your rules.ChallengeCapture…

Green stands for Chartreuse InsightFor trail runners, neckwear isn’t a style attribute, it’s just a commodity. ChallengeBuff brand became famous thanks to the creation of neckwear category for outdoor sports. Over the years, the brand struggled to appeal to younger consumers as their products were just seen as a commodity. They’ve identified partnerships and headwear…

Football kit launch Starting pointWe should never not be aware of our History.August 19th 2024 marks the 80th anniversary of World War II battles in Plateau des Glières and the Liberation of Haute-Savoie by the « Maquisards ». Founded in 1927, FC Annecy has a rich history and a responsibility to connect with its territory.  Challenges1. How…

Comedy Club InsightComedy Clubs are buzzing all over France but Annecy is struggling to attract young and mainstream humorists despite a blatant demand.Les Nouvelles Galeries are a mall opened in 2022 and still struggle to attract young consumers, as the historical target are Galeries Lafayette clients (50+) ChallengeFinding a public arena in center Annecy to…