Volvic x Act for Sport – Aux Sources du Rugby

Launch campaign to announce the partnership

Challenge
Highlight the connection between the spirit of sport and a strong attachment to local roots, for a leading national brand. In the world of sports, major brands aim to strengthen their impact within local communities. However, limited time, operational constraints, and the need to spread resources often create a gap between their ambitions and what actually happens on the ground. Meanwhile, amateur clubs, the true foundation of grassroots sport struggle with tight budgets, with a significant share, sometimes nearly a third, devoted to purchasing essential equipment. More specifically, the task was to create a natural link for the brand with the local environment, showcasing the power of nature in the Auvergne volcanoes.

The vision : a win-win solution
Act for Sport is reshaping the way sports sponsorship works. Their mission is to build meaningful connections between national brands and amateur clubs. By acting as a trusted intermediary, they ensure that essential resources : jerseys, gear, and other equipment, reach the communities that need them most, while helping brands develop genuine local engagement..

Our role : bringing the story to life
At PRIMR❃SE, we don’t just document sport. We dive into its raw energy, passion, and culture. Building on our experience capturing the essence of amateur football with Football Campagne, as well as previous projects around basketball and handball, this project felt like a natural next step. From rugby fields to football pitches. We aimed to tell the story of these dedicated young amateur athletes, players now proudly wearing their jerseys thanks to Volvic’s support. Our goal was to create striking visuals that highlight the local roots, lush natural landscapes, and the shared values between rugby and Volvic: community, support, and passion.

The impact : far more than just sponsoship
By combining thoughtful storytelling with authentic content, we highlighted the strength and reach of these partnerships. Through an approach that blends creativity with a documentary perspective, each visual captures not only the passion driving amateur sport, but also the significance of companies’ engagement within local communities.