Lookbook in real conditions
Goal
For the launch of Centre Commercial Outdoor, the aim was to produce a lookbook photographed in real-life conditions during the TransAubrac trail race. The goal was not only to present the new collection but also to highlight how the products perform in an authentic outdoor environment, used by athletes engaged in a demanding sporting event.
Challenge
The main difficulty lay in capturing images suitable for a catalog or e-commerce platform while working in an environment that could not be controlled. Weather variations, constantly moving runners, and the unpredictability of the race required adapting quickly, anticipating conditions, and finding ways to maintain visual consistency despite the lack of a traditional studio setup.
Creative Response
We chose to center the visual approach around the concept of movement and real-life usage. By playing with speed, motion, and the natural dynamics of the race, we were able to show the products as they are truly worn, by experienced trail runners in the middle of their effort. This approach brought authenticity and energy to the imagery, emphasizing durability, comfort, and performance in a context that could not be more genuine.
Creative PARTNERS 