Le Bistrot HOKA brand experience
Goal
Create a memorable brand experience for 10KM HOKA Paris Centre runners and cultural influencers. Imagine and design a space where people could gather, connect, and enjoy the unique energy of a major running event in the heart of Paris.
Challenge
How do you build a hub that attracts athletes, media, ambassadors, and fans throughout the entire weekend and naturally merges running culture with the French art de vivre?
Creative Answer
We developed Le Bistrot HOKA in collaboration with Depot Legal, led by renowned chef Christophe Adam.
A hybrid café, bakery, and restaurant transformed with subtle touches to running culture and brand storytelling, that became the heartbeat of the weekend:
– Saturday: services and experiences for runners all day (physio, hairstyles, nail art, yoga sessions, diner…)
– Sunday: breakfast, brunch and an unforgettable after-party with Bakery Session collective, with DJ sets above the dessert bar in a crazy atmosphere
Results
Creative PARTNERS 