Brand activation at UTMB
Goal
Create a brand experience truly different that sticks to the brand’s DNA during UTMB, the craziest week of the year in Chamonix.
Challenge
How to exist as a brand without adding more noise to UTMB madness?
How to create a brand experience that is meaningful, and resonates with the real needs of participants and supporters?
Creative Answer
Trail runners and their support crew need a moment of calm in the storm.
Trail Running is a Beautiful Struggle.
A café to recharge amongst the madness, a photo exhibition, conferences, creative workshops to slow down and open up, athletes warm-up right before the UTMB start line.
What we couldn’t plan for? A historic double for the brand with Tom Evans and Ben Dhiman.
Creative PARTNERS 