WILD WILD TEST – a product launch turned into an experience in the wild
Goal
Help Alltricks and Nike to connect with local running communities by creating a meaningful trail-shoe testing experience. Bring runners onto the terrain where performance truly matters, allowing them to discover the shoe’s capabilities through real elevation, technical paths, and the unique natural environment of the region.
Challenge
Create a tailored experience for key profiles of runners bringing them in a real-world product trial, to fully discover the performance of the Nike Wildhorse 10.
Creative answer
Wild Wild Test, an unexpected brand and product experience mixing different local crews and cultures within the natural environment.
We set-up the basecamp in the middle of nature, enjoyed a special meal inspired by local wild ingredients from a local chef, explored trail running with a specialist in natural plants, and designed an orienteering race for a complete outdoor immersion.
Creative PARTNERS 