Bridging the gap between national brands and amateur clubs
The challenge: a disconnect between brands and grassroots Sports
In the world of sports, national brands aspire to make a meaningful impact at the grassroots level. However, time constraints, logistical challenges, and resource allocation often create a gap between their ambitions and the reality on the ground. Meanwhile, amateur clubs—where the heart and soul of sports thrive—struggle with limited budgets, often dedicating up to 30% of their annual funds solely to essential equipment.
The vision: a win-win Solution
Enter Act for Sport, a company redefining how sports sponsorships should work. Their approach is simple yet powerful: connect national brands with amateur clubs in a way that benefits both. By acting as a bridge, they ensure that essential resources—like jerseys and equipment—reach the communities that need them most, all while helping brands achieve authentic local engagement.
Our role: bringing the story to life
At PRIMR❃SE, we don’t just document sports—we immerse ourselves in its raw energy, passion, and culture. With years of experience capturing the essence of grassroots football through Football Campagne, this project was a natural fit for us.
From handball and basketball courts to football fields, we set out to tell the story of amateur athletes—dedicated players now wearing adidas & Hummel jerseys, made possible through sponsorships from Caisse d’Épargne and Allianz. Our mission was to create visuals that resonate, highlighting the commitment of these athletes while showcasing the tangible impact brands can have at a community level.
The impact: more than just sponsorship
Through strategic storytelling and authentic content, we helped shine a light on the power of these partnerships. By blending creativity with a documentary-style approach, we ensured that the visuals not only spoke to the passion of grassroots sports but also reinforced the importance of corporate involvement in local communities.
Creative PARTNERS 