Green stands for Chartreuse
Insight
For trail runners, neckwear isn’t a style attribute, it’s just a commodity.
Challenge
Buff brand became famous thanks to the creation of neckwear category for outdoor sports. Over the years, the brand struggled to appeal to younger consumers as their products were just seen as a commodity. They’ve identified partnerships and headwear product development as key focus areas.
Creative solution
Coming up with Jolie Foulée, Untalented Runners collective, we developed bold design, unique trail adventure, content capture and in-store events to launch a collab like we’ve never seen before.
Creative PARTNERS 