A full week of brand activations and trail running
Starting point
UTMB is a week of “rendez-vous” :
> The organizer set up the same week every year, starting with MCC & TDS races on Monday and ending with the biggest race on the last weekend of august.
> The brands – sponsors or not – organize the same events every year at the same timing during the week.
Challenge
How can we and our partners emerge during this busy week in Chamonix ?
Creative solution
We put together, with Jolie Foulée, different rendez-vous :
> Live content on the TDS & OCC races for HOKA / BUFF following Jolie Foulée athletes
> Community run with BUFF with coffee testing at the Untrailented HQ powered by Rebond Coffee
> Hoka Tecton X3 product testing session in Chamonix
> Le rendez-vous des Lumières for Silva & BUFF. The craziest party in Chamonix that week.
> Special dinner for friends & family: la côte de BUFF
Creative PARTNERS 