Comedy Club
Insight
Comedy Clubs are buzzing all over France but Annecy is struggling to attract young and mainstream humorists despite a blatant demand.
Les Nouvelles Galeries are a mall opened in 2022 and still struggle to attract young consumers, as the historical target are Galeries Lafayette clients (50+)
Challenge
Finding a public arena in center Annecy to welcome 300 people is mission impossible.
Why not creating our own one in collaboration with Citynove, the asset manager of Les Nouvelles Galeries ?
Creative solution
We created a proper brand platform with a dedicated visual identity declined across a full suite of communication assets.
We built a 12 square meters stage from scratch to go with the 300 public seats with professional sound & light in a sketchy timing, from the shop closing at 7.30pm to public entrance at 8.45pm.
After six editions in a year and a half, we’ve welcomed some of the best francophone stand-up artists, from established voices like Marine Leonardi, Urbain, Ana Godefroy, Edouard Deloignon, Tania Dutel, or Alex Fredo, to emerging talents like Babor or Camille Fievez and international guests such as Oussama Fares and Thibaud Dagoston.
A long-term adventure, with plenty more laughs ahead.
Creative PARTNERS 